UX DESIGN STRATEGY
Strategic Frameworks
A look into some of my thoughts on what UX strategy entails, why it matters, and how to apply it in your everyday work
What is UX Design Strategy
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UX strategy is a shared user experience vision and framework for a particular project. It includes detailed plans and objectives on how to achieve this vision.
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The strategy needs to be in alignment with the organizational goals and ladders up to Business goals.
WHY IT MATTERS
It creates an effective framework for design to be an impactful strategic partner
Key components of a UX Strategy
‍Vision and Goals
What are the goals, objectives and guiding principles?
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User Research
Whom are our users , what are their needs and what are the key insights?
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Business objectives
What business objective(s) does this align with?
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Success Metrics
What does success look like, and will we measure it?
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Executional Plan
When and how: A breakdown of timelines and activities to meet vision and goals
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Whom is the key audience?
The main audience is the design team. team, Design & Research leadership, Product leaders, Engineering partners, and other key decision makers/influencers for the Project.
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Good Resources
A list of good resources to learn more about UX Strategy.

https://blog.uxtweak.com/ux-strategy/
https://www.figma.com/resource-library/what-is-ux-strategy/
https://pitch.com/templates/UX-Design-Strategy-0cugVn2BponJ4PerqV3LVaBG
https://www.nngroup.com/articles/ux-strategy/
https://www.linkedin.com/pulse/kernel-good-strategy-jeff-humble/

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